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Attack Versus Lou Dorfsman

By Tom Ran

Published: June 8, 2010 under Design

The Restaurant Wall, designed by Attack

Photo: Attack

The Restaurant Wall, designed by Attack

Lou Dorfman in front of his Gastrotypographicalassemblage in 1982

Photo: The New York Times

Lou Dorfman in front of his Gastrotypographicalassemblage in 1982

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Attack, a division of Wieden+Kennedy, designed and hand-painted a mural to help its team find an answer to everyone’s daily question – what’s for lunch? Dubbed the Restaurant Wall, it lists a collection of the greatest hits in restaurants and dining options in the surrounding neighborhoods. The application of the mural resembles Lou Dorfsman’s famous 1966 Gastrotypographicalassemblage for the CBS lunch room. Inspiration or homage?

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